Job Duties and Responsibilities:

STRATEGY
- Play an active role in developing digital paid media strategies
- Develop, implement and launch campaigns using multiple platforms including Google, Bing, Paid Social, Paid Search
- Conduct extensive audience, keyword, placement and platform research to help inform paid media strategies
- Provide and communicate strategic direction on PPC (pay – per – click) campaign initiatives, identifying key messages and value propositions
- Manage and optimize paid media campaigns, including bid optimization, landing page optimization, analyzing search query reports and creating ad copy (when necessary)
REPORTING
- Create monthly reports with analysis on campaign performance coupled with strategic recommendations for continual improvement
ADMINISTRATION
- Train and coach paid media specialists
- Collaborate with digital paid media specialists on research, campaign creation and optimization efforts
- Assign tickets received in Wrike to subordinates, monitor end to end completion and turnaround time, QA before submission of tasks

Qualifications:

Experience in Google Ads manager and any SEM software such as Sprinklr, Skai, DV360, Adobe
Strong grasp of the Digital Marketing landscape and how paid search and paid social plays a pivotal role in the marketing efforts across all channels and platforms
Ability to run additional media in Google platform, such as display, YouTube, and performance max campaigns
Small team organization and good command of the English language
Bachelors Degree in a relevant field
At least 2 years of supervisory experience

Working Conditions:

Perks:

Paid Media Manager / Performance Marketing Manager

About Tenet Healthcare